Meta and Google Ads Specialist

GrowthAssistant is looking for a Meta and Google Ads Specialist for our growth marketing team. This teammate will launch and optimize Meta and Google Ads campaigns through A/B testing and performance tracking using key metrics. Collaborate with teams to report results, share insights, and support creative updates.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

Core Tasks:

• Launch new Meta ad campaigns from scratch; A/B testing of ads and ad sets to determine what is and is not successful to drive business results
• Optimize Meta & Google campaigns based on data trends from ROAS, CTR, CPM, etc. 
• Run & optimize Google ad campaigns for: (Choose: Search, Display, Performance Max (PMax), Video, others) 
• Monitor, export, track, and identify common Meta & Google ads challenges, and proactively report on what is and is not working 
• Update Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting 
• Collect ads content, assets, and copy from cross-functional marketing teams 
• Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with team
• Share creative performance analytics with team for creative update needs
• Daily standup with team to share performance updates
• Keeping eye on performance, QA/ flag needed optimizations; sharing recommendations
• Very active on Slack comms, and progress reporting

• 3+ years of Meta ads experience to set up and optimize ad campaigns based on client direction and data thresholds 
• 1+ year of Google ads experience with (Choose: Search, Display, Performance Max (PMax), Video, others) 
• Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
• Experience with paid creative performance analytics to share feedback with designers
• Experience reporting in Excel/Google Sheets or BI/Analytics tools (client using Singular and Omni Analytics) to show and share paid media trends in real time, and over time across campaigns
• Proficiency in fluent English written and verbal communication
• Proactive daily communication through Slack/IM, email, and video calls
• Proven success partnering with U.S. based clients in past roles 
• Experience with Notion, Slack, and Omni/Looker (or similar tools)
• Ability to work US time zones (manager is PST) 9am PST or later ideally 

• Familiarity with additional paid social channels; TikTok, Reddit, Twitter
• Familiar with AI tools and/or passionate for AI learning