Marketing Workflow Architect

🔍 About the Role

We’re looking for a Marketing Operations Specialist who thrives in building, optimizing, and owning marketing systems and workflows. You’ll work closely with Sales and Marketing teams to ensure tools like HubSpot, Salesforce, Google Analytics, and more are running seamlessly — automating tasks, improving lead flow, and delivering clean, actionable data.

If you’re a detail-oriented system thinker who enjoys working behind the scenes to streamline processes and drive impact, this role is for you.

🎁 Why You’ll Love Working Here

We offer competitive compensation and a benefits package designed to support your wellbeing, growth, and performance:

• 💵 Competitive hourly rate – earn well for your expertise

• ❤️ Healthcare package – stay healthy and covered

• 🌴 Paid time off + US Federal holidays off – enjoy well-deserved rest

• 🎉 Anniversary bonuses – celebrate milestones with rewards

• 📈 Annual merit increase – we reward consistent performance

• 🏆 Attendance incentives – your reliability pays off

• 🤝 Referral incentives – bring in great talent and get rewarded

🧠 What You’ll Be Doing

• Own the Marketing Tech Stack: Administer HubSpot, Salesforce, Google Analytics, Tag Manager, Gravity Forms, and more. Set up, audit, and optimize integrations, tracking, and system performance.

• Automate & Streamline: Build workflows for lead scoring, routing, lifecycle stages, and campaign processes — minimizing manual work and increasing scale.

• Campaign Tech Support: Set up UTM tracking, landing pages, forms, and campaign infrastructure to ensure accurate reporting and smooth execution.

• Lead Management & Attribution: Maintain data accuracy, lead segmentation, scoring models, and funnel tracking across platforms.

• Reporting & Insights: Build dashboards and reports using Sheets, Looker, or Hex. Monitor marketing KPIs and identify opportunities for optimization.

• A/B Testing & Funnel Improvements: Run tests across emails, pages, and flows to boost conversions and funnel performance.

• AI & Tooling: Explore tools like Clay, Zapier, and built-in AI features to enhance automation and personalization.

✅ Must-Haves

• 4+ years in Marketing Ops, ideally in B2B SaaS or a fast-paced startup environment

• Expertise in HubSpot, Salesforce, Google Analytics, Google Tag Manager

• Strong with Google Sheets or Excel (pivot tables, formulas, etc.)

• Familiar with lead workflows, scoring, segmentation, and attribution

• Excellent problem-solving, detail orientation, and communication skills

• Comfortable using project tools like Notion

💡 Nice-to-Haves

• Experience with Gravity Forms, Clay, Zapier, Hex, Outreach, or AI tools

• Familiar with A/B testing and performance optimization

• Prior exposure to Looker dashboards

🧩 Who You Are

• A self-starter who proactively solves problems

• Comfortable working independently and managing multiple systems

• A clear communicator who can explain technical details to non-technical teams

• Curious, collaborative, and committed to delivering high-quality work

🚀 What Success Looks Like

30 Days: You understand the business, tech stack, and how systems connect.
60 Days: You’re actively improving workflows and managing data operations.
90 Days: You’re confidently owning systems, fixing issues, and shipping improvements.

💻 Tech Stack

Slack, GMail, Zoom, HubSpot, Salesforce, Notion, Clay, Hex, Google Analytics, Google Sheets, Gravity Forms, Looker

❤️ What We Value

• Trust: We take our members’ experience seriously and protect it fiercely.

• Excellence: We aim high and follow through consistently.

• Clarity: We communicate clearly and listen intentionally.

• Ownership: We think long-term and take accountability.

• Innovation: We simplify, automate, and elevate the experience with smart solutions.