SEO Strategist
GrowthAssistant is looking for an SEO Strategist for our growth marketing team in the US. This teammate optimizes website structure, meta tags, URLs, and content, drives organic link-building for client websites, researches and analyzes the relevant keyword universe and prioritizes which categories/classes as well as develops reporting; Monitor website performance, tracks keyword rankings, and analyzes traffic and conversion data. Assist in acquiring backlinks from reputable yoga/wellness websites, directories, and influencers, study and learn ASO App Store Optimization (partner with Growth Manager) utilize AppTweak data, and more.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.
The Benefits
- Work From Home
- Attendance, Performance, and Referral Bonuses
- Paid Holidays and Time Offs
- Health Insurance Card
The Role
Website Optimization:
- Optimize website structure, meta tags, URLs, and content.
- Research and prioritize relevant keywords for categories/classes.
- Make on-page recommendations to Marketing lead.
Organic Link Building:
- Acquire backlinks from reputable yoga/wellness sites, directories, influencers.
- Report on link building efficiency and results.
Competitor Analysis:
- Research competitor content for new ideas and keywords.
Technical SEO Support:
- Assist with technical issues like site speed, mobile-friendliness, crawlability.
- Develop reporting on website performance and keyword rankings.
Data Analysis:
- Pull data from keyword research and performance tools.
- Investigate fluctuations in SEO metrics and provide basic reporting.
Collaboration and Learning:
- Collaborate with marketing for SEO-friendly content.
- Support SEMRush setup.
- Study ASO (App Store Optimization) and utilize AppTweak data.
The Requirements:
- 3-4+ years of SEO experience, enhancing business outcomes for 2+ years
- Proficient with Ahrefs, SEMRush, or similar tools for 2+ years
- Strong English skills, written and verbal
- KPI-driven approach, focusing on organic traffic and engagement metrics
- Analytical, self-starting, and aligned with company values
- Practices the following Values
- Purpose-driven: Understand and inspire with clear direction; motivate and engage others.
- Collaborative: Value teamwork, diversity, and solution-oriented thinking; focus on achieving goals together.
- Proactive: Prioritize, take risks, and drive meaningful change; be bold and proactive rather than reactive.
- Transparent: Foster open communication, feedback, and growth mindset; be honest and receptive to feedback.
- Embrace progress over perfection: View failures as learning opportunities; celebrate small wins; experiment, learn, and adapt.
- Practice resilience: Be adaptable, invest in self-care, and cope with challenges; view setbacks as opportunities for growth.
Nice-to-have:
- 1+ years experience with Jira (or similar tool) for project management task tracking
- Experience with, Slack, and Gmail for internal comms
GROW-INTO:
- App Store Optimization
We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!