Klaviyo Email Marketing Specialist

Remote

Full Time

DMA - Email Marketer

Experienced

We are looking for a Klaviyo Email Marketing Specialist to join our growth marketing team. This teammate manages drip campaigns using Braze (may also utilize previous Klaviyo experience) to implement lead-to-customer, upsell, and churn strategies while tagging and segmenting audiences for targeted marketing. Oversee the email marketing cycle, creating A/B tests and dynamic content to optimize performance and support test-and-learn initiatives.

This is a great opportunity for someone who wants to work with a growing team and wants continuous learning and growth during their career.

The Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

The Role

Build, test, QA, deploy, and monitor all email campaigns, including batch sends, behaviorally triggered messages, and automated lifecycle journeys across key customer segments.
Set up and run experiments and A/B tests across campaigns and flows to continuously improve engagement and conversion metrics.
Manage the full email production workflow—from audience segmentation to creative QA to deployment—in collaboration with internal teams.
Track and optimize email performance on a campaign and journey level; identify trends and surface actionable insights to internal stakeholders.
Serve as a key player in cross-functional testing initiatives, supporting “test & learn” strategies across the broader marketing team.
Work closely with the customer service team to troubleshoot deliverability, list integrity, and related issues that impact customer experience.
Configure dynamic content blocks and conditional logic within campaigns to improve relevance and personalization.
Leverage segmentation tools and filters within Klaviyo to build targeted lists based on user behavior, lifecycle stage, and other attributes.
Use project management and communication tool Asana to coordinate efforts, surface blockers, and maintain clear timelines.
Update campaigns based on product availability.

The Requirements

3+ years of experience in hands-on email marketing execution.
Expertise in Klaviyo for campaign setup, journey building, and analytics.
Demonstrated experience creating and launching A/B tests and reporting impact.
Strong understanding of key performance metrics (open rates, CTR, conversion rate, deliverability, etc.) and how to use them to optimize campaigns.
Comfortable creating audience segments using platform-based filters, conditions, and custom attributes.
Strong analytical and problem-solving skills; proactive mindset and comfort navigating ambiguity and new challenges.
Familiar with Figma, or able to learn for template mockups and PDFs.
Familiar with Asana or similar project management tools.
Fluent written and spoken English; confident communicator who can clearly explain performance trends and next steps.
Strong attention to detail and able to thoroughly QA
Must be available to EST time zones.

Nice to have

Experience building and launching SMS campaigns within platforms like Klaviyo

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, take on more responsibilities along the way, and be resourceful enough to gather enough information to help provide accurate analysis and insights. Join our team now!

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Klaviyo Email Marketing Specialist

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