Digital Marketing Specialist - Paid Social (Meta & TikTok)

Remote
Full Time
Experienced

We are seeking an energetic and experienced Digital Marketing Specialist - Paid Social Ads to assist our clients with their daily operations, business, and personal-related tasks. You will work with an exciting startup organization of eager and young professionals who are hungry for growth and opportunities.

This is a great opportunity for someone who wants to work with a well-known brand and wants continuous learning and growth during their career. 


Salary Range:  PHP 80,000 - 90,000 per month

Note: Rate/Salary will depend on your current competencies matched to the position’s job description and requirements based on the assessment results.


The Benefits

  • 100% Work From Home
  • Attendance, Performance, and Referral Bonuses
  • Paid Holidays and Time Offs
  • Health Insurance Card



Core Tasks:

  • Upload and manage digital ad campaigns for Meta and Snap or TikTok
  • Work with the creative and copy departments to pull in necessary content for ads
  • Monitor analytics and adjust according to client direction/parameters
  • Perform regular reporting on campaign effectiveness
  • Copy standardized UTMs across campaigns
  • Templated reporting and dashboarding on campaign results using existing templates
  • Test and validate new strategies and approaches with client direction



Must Have:

  • 2+ years of Meta ads experience
  • Basic understanding of conversion-related paid media metrics
  • Basic understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
  • Familiarity with Slack and Gmail for internal comms
  • Basic experience with analytics tools (intermediate Excel / Sheets)
  • Experience running paid social for a product-led B2B SaaS company
  • Great written and verbal English communication skills
  • Ability to work PST



Nice to Have:

  • 1+ years of TikTok and/or Snap ads platform experience
  • Notion experience for team admin and project tracking
  • History of campaign work for productivity-related software or B2B SaaS companies
  • Some experience with Creative Strategy and an understanding of what types of creatives will help drive conversions 
  • Experience working with a high volume of ad campaigns, as in agency experience or heavy volume experience
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