Digital Marketing Generalist

• Work on the Product Marketing team to build in-product ad campaigns and email campaigns visible to existing customers.
• Utilize a high attention to detail to quality check data and information, ensuring 100% accuracy in task execution (e.g., building email audiences, analyzing campaign performance).
• Follow step-by-step processes, training, and SOPs for the following tasks:
  • Ad Campaigns: Set up, monitor, and track high volumes of in-product ad campaigns, including setting up ad copy, adding filters and audience segments, inputting SQL code into the proprietary ad platform, and ensuring the accuracy of information.
  • Email Campaigns: Set up, monitor, and track email campaigns within proprietary client software and Outreach; track performance metrics such as conversion rates and audience volume, and report any issues to the team.
  • Data Entry: Track email and ad campaign data in Google Sheets and Tableau.
  • Excel & Pivot Tables: Clean, organize, and filter data within Excel using advanced features like Pivot Tables and XLookup to pull in data from different sources and create consumable reports.
  • Data Matching: Match data from different spreadsheets, manually and automated, to validate the accuracy of data.
  • Data Cross-referencing: Look at Tableau data to cross-reference data accuracy.
  • Jira Tickets: File and monitor Jira tickets related to campaign issues, following provided templates.
  • Slack Monitoring: Monitor relevant Slack channels to triage and direct feedback.
  • Ad-hoc Tasks: Perform additional tasks such as manual downloads from various data sources (e.g., Salesforce).

• 3+ years of professional experience in a role requiring high accuracy, attention to detail, quality checking data, and information, and working collaboratively with U.S. teams.
• 2+ years of experience with Excel/Google Sheets, including Pivot Tables and organizing and cleaning data.
• Experience with learning new software and/or using proprietary in-house software.
• Passion and excitement for learning on the job, with a proactive approach to asking questions and understanding client needs.
• Experience setting up paid social ad campaigns on platforms such as LinkedIn, Meta, SnapChat, TikTok, etc.
• Experience setting up and monitoring email campaigns on platforms such as Outreach, Mailchimp, Klaviyo, ActiveCampaign, etc.
• Exceptional attention to detail and ability to work in a fast-paced environment.
• Availability to work 8 am - 5 pm, PST

• Experience with SQL using XLookup to organize, clean, and filter data
• Familiarity with Tableau

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!