Paid Media Lead – SEM

Remote
Contracted
Experienced
GrowthAssistant is looking for an experienced Paid Media Lead – SEM to take ownership of our client’s paid search strategy. In this role, you’ll build, launch, and optimize campaigns across Google, Bing, and YouTube; manage Search, Display, Shopping, Video, and Performance Max campaigns; and deliver insightful reporting and recommendations to drive measurable results.
 

The Benefits:

  • 100% Work From Home
  • Attendance, Performance, and Referral Bonuses
  • Paid Holidays (US) and Paid Time-offs
  • Health Insurance 
  • Continuous Learning and Development 
  • Bi-weekly salary payout
  • Work-Life Balance

What You’ll Do:
  • Build, launch, and optimize paid search campaigns on Google, Bing, and YouTube
  • Manage Search, Display, Shopping, Video, and Performance Max campaigns
  • Continuously optimize campaigns to improve ROAS, CTR, CPA, and other KPIs
  • Provide insights on keywords, ad copy testing, and landing page optimization
  • Develop reports/dashboards to track performance and guide strategy
  • Work closely with the in-house SEM Manager and take over agency responsibilities by January
  • Research and test new SEM opportunities across emerging channels

What We’re Looking For:
  • 3+ years of hands-on SEM buying experience (Google Ads & Bing)
  • Proven success running and optimizing YouTube campaigns
  • Strong knowledge of performance marketing metrics (ROAS, CTR, CPA, CPM)
  • Confident in creating & presenting reports via Excel/Google Sheets
  • Experience independently managing paid search budgets with measurable results
  • Excellent English communication skills
  • Ability to work US Eastern Time

Nice to Have
  • Knowledge of SQL, Looker, or Hex for reporting and dashboards
  • Experience in DTC e-commerce or regulated industries (e.g., healthcare)


*FOR PH candidates only
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