Lifecycle Marketing Specialist

Remote

Full Time

DMA - Email Marketing Specialist

Experienced

We are looking for a Lifecycle Marketing Specialist to join our growth marketing team. This teammate helps in managing and optimizing lifecycle marketing programs to meet revenue goals, collaborating closely with creative and operational teams to ensure seamless campaign execution and alignment. Serves as the main point of contact for execution teams, while tracking performance metrics and delivering actionable insights through detailed reporting.

This is a great opportunity for someone who wants to work with a growing team and wants continuous learning and growth during their career.

The Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

Core Tasks

Build, test, QA, deploy, and monitor emails including standalone batch communications, behaviorally triggered emails, and automated lifecycle journeys
Create experiments and A/B Tests for both one-off batch emails and longer email journeys
Support test & learn efforts across the marketing team
Monitor and optimize the performance of emails
Partner with customer service to troubleshoot
Configuring dynamic content
Setting up experiments and A/B tests
Test links, layout, mobile/web visualization prior to launching a campaign
Pull campaign reports into Excel/Sheets

CORE TASKS:

Campaign and Program Management:
- Manage and optimize lifecycle marketing programs to achieve quarterly revenue targets.
- Prepare production briefs for execution teams to implement campaigns.
Stakeholder Collaboration:
- ~~Managing~~ communication and alignment across teams, including creative studios and operational partners, to ensure projects progress smoothly.
- Review creative assets and provide feedback to ensure they align with the campaign brief.
- Serve as the main point of contact for execution teams, providing context for audience segmentation and targeting.
Performance Analysis and Reporting:
- Track and analyze program performance, preparing detailed reports and actionable recommendations.

MUST-HAVE:

3+ years of experience in lifecycle marketing, email, and CRM (preferably in the mortgage or financial services industries but not required).
Experience in marketing automation tools (e.g., Braze, Salesforce preferred but not required) and data analytics platforms.
Strong project management skills and the ability to manage multiple tasks.
Experience in campaign development, creative briefing, and production workflows.
Exceptional analytical skills, with the ability to derive insights from data and make informed decisions.
Strong written and verbal communication skills.
Proficiency with Slack, G-Suite, ClickUp

NICE-TO-HAVE:

Experience in the fintech industry.
Familiarity with audience segmentation, targeting strategies, and campaign execution.

DURABLE SKILLS:
Collaborating with both confidence and curiosity
Rigorous prioritization
Concise, synthesized communication
Bias for (data-driven) action
Strategic thinker
Detail-oriented
Strong storytelling skills
Ability to context switch

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, take on more responsibilities along the way, and be resourceful enough to gather enough information to help provide accurate analysis and insights. Join our team now!

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How many years of digital marketing experience do you have?*

How many years of email marketing experience do you have?*

What's your understanding of email list management and segmentation? Please share a specific relevant scenario.*

Have you used HTML and/or CSS coding in designing email templates?*

Rate your proficiency level in HTML/CSS coding.*

Have you used Braze as an ESP previously?*

List all the email marketing platforms or ESPs that you have used.*

How many years do you have experience using Klaviyo as an ESP previously?*

Have you used HubSpot as an ESP previously?*

Do you have any experiences working with complex data structures and systems?*

Rate your proficiency level in Google Sheets.*

Do you use a dashboarding tool in reporting the campaign metrics?*

Have you done SMS Marketing previously? What SMS platform did you use?*

List all the software or tools (i.e., Dashboarding/Business Intelligence, content calendar platform, Project Management, Productivity, Communication, CRM) that you have used.*

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Rate your English Communication Skills.*

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Can you do a full-time work (40 hours per week)?*

Can you work on the graveyard shift?*

How long have you worked graveyard shift?*

Please provide detailed information about your previous graveyard shift experience, including the specific month, date, and shift schedule in Manila time.

Example: July 2023 to January 2024 at 10 pm - 7 am Manila Time*

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I hereby declare that all information provided in my application with GrowthAssistant is accurate, complete, and true to the best of my knowledge. I understand that any inconsistencies found in the information provided at any stage of the recruitment process may result in the automatic rejection of my application. I understand and acknowledge that I will no longer be considered placeable with GrowthAssistant if any discrepancies are identified.* Agree

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Lifecycle Marketing Specialist

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