Performance Marketing Analyst (YouTube-focused)

Remote

Full Time

DMA - Paid Search - YouTube

Experienced

GrowthAssistant is looking for a Performance Marketing Analyst to join our team and support one of our US-based clients in the health and wellness industry. In this role, you’ll help execute and monitor paid search campaigns, manage performance reporting, and provide ongoing competitor insights. This is a great opportunity for someone experienced in social ad buying who enjoys digging into data and research to support growth marketing goals.

The GA Benefits:

100% Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays (US) and Paid Time-offs
Health Insurance
Continuous Learning and Development
Bi-weekly salary payout
Work-Life Balance

Core Tasks:

Execute and optimize YouTube Ads campaigns (TrueView, Shorts, In-Stream, Discovery, Performance Max with YouTube inventory, etc.) within client-provided guidelines
Monitor campaign analytics (view rate, CTR, CPV, RoAS, conversions) and make data-informed adjustments with client direction
Build and manage campaign structures including ad groups, audience targeting, UTM setup, code creation, and QA
Maintain templated dashboards and reports to track YouTube campaign performance
Conduct competitor and industry research using YouTube Ads Library, Google Trends, and other tools
Organize and upload insights to trackers/reports based on competitor content, targeting, and performance trends
Track and monitor consumer engagement and experience across relevant competitor channels
Support marketing operations with data entry, asset management, and ad creative uploads as needed

Must-haves:

2+ years of experience managing YouTube Ads campaigns (campaign setup, optimization, and reporting)
Strong understanding of video ad formats, placements, targeting, and bidding strategies specific to YouTube
Experience with Google Ads Manager and Google Analytics (or similar tools like Ignite, Amplitude, etc.)
Proficiency in G Suite (especially Google Sheets/Excel for performance reporting)
Prior experience conducting and presenting competitor research
Highly detail-oriented, organized, and comfortable managing multiple campaigns simultaneously
Comfortable working independently with ongoing client oversight
Recent graveyard shift experience and amenable to U.S. business hours

Nice-to-haves:

Google Ads Certification (YouTube-specific modules highly preferred)
1+ years of additional platform experience (Meta, TikTok, or Display ads)
Familiarity with Google Data Studio (Looker Studio) or similar reporting tools
Experience with project management tools (Airtable, Notion, Asana, ClickUp, etc.)
Background in health, beauty, or consumer lifestyle industries

Growth Into:

Provide performance insights and trend analysis (client will train)
Run A/B tests and track results
Share optimization recommendations and best practices for paid channels

SALARY RANGE: PHP65,000 - 80,000/month (USD6 - 8.25/hr)

APPLICATION PROCESS: Initial Interview - Eskill Assessment - Final Interview - Client Interview

*FOR PH candidates only

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Performance Marketing Analyst (YouTube-focused)

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