About GrowthAssistant

GrowthAssistant embeds elite global talent with growth-obsessed founders and marketing teams. We help companies scale faster, smarter, and more affordably. In just four years of profitable growth, we’ve scaled to over $20M in revenue and work with industry-leading clients such as DoorDash, Shopify, and Harry’s.

We’re a fast-growing, entrepreneurial company focused on building scalable systems, strong teams, and long-term partnerships.

About the Role

We’re looking for a Growth Marketing Manager to own and scale our content- and event-driven demand engine — with a performance mindset.

This role is for someone who thinks in systems and funnels, not just formats. You’ll treat webinars, in-person events, and content as measurable growth channels, continuously improving how they drive engagement, pipeline, and revenue.

You’ll design programs, test and learn quickly, and build repeatable playbooks that get stronger over time. This is a hands-on role on a small team, so comfort with ambiguity, ownership, and evolving scope is essential.

What You’ll Do

Content & Events as Performance Channels

• Own the strategy and execution of webinars, virtual programming, and in-person events
• Design full-funnel experiences: registration → attendance → engagement → meeting booked → pipeline
• Build repeatable playbooks that improve conversion and pipeline contribution over time
• Test topics, formats, speakers, offers, and distribution strategies
• Repurpose high-performing programs into scalable content across email, LinkedIn, landing pages, and sales enablement

Systems Thinking & Optimization

• Reverse engineer what’s working — both internally and across the market — and apply those insights thoughtfully
• Study competitor content, webinars, and events to identify gaps and opportunities
• Track performance at each stage of the funnel and continuously refine programs based on data
• Create lightweight systems and documentation so successful programs can be repeated and scaled

Pipeline & Revenue Impact

• Define success metrics tied to qualified pipeline and revenue influence
• Own reporting for content and event programs
• Partner with sales to align on target accounts, invite lists, and follow-up strategies
• Translate performance insights into clear recommendations and next steps

Cross-Functional Collaboration

• Work closely with sales, leadership, content, and design to align programs with business priorities
• Partner with customer-facing teams to ensure messaging reflects real customer needs
• Contribute to broader growth initiatives as needed — this is a small team, and lines will blur

Customer Experience & Brand Quality

• Bring a customer-first mindset to everything you build
• Ensure content and events feel thoughtful, high-quality, and genuinely useful
• Balance performance rigor with care for how our brand shows up in the world

What We’re Looking For

Required Qualifications

• 3–5 years of experience in B2B growth, demand generation, or performance marketing
• Experience owning webinars, content programs, or events that drove measurable pipeline or revenue
• Strong analytical skills and comfort tying marketing activity to outcomes
• A systems-oriented mindset — you enjoy understanding how things work and making them better
• Competitive in the sense that you care deeply about doing excellent work and improving results
• Clear communicator who can explain what’s working, what’s not, and why
• Comfort operating in fast-moving, imperfect environments

Preferred Qualifications

• Background in B2B SaaS or services marketing
• Experience working closely with sales teams on pipeline generation
• Familiarity with CRM and marketing automation tools
• Experience building programs on small, high-ownership teams

Why Join GrowthAssistant

• High-impact, ownership-driven role
• Opportunity to influence strategy and build scalable systems
• Collaborative, fast-growing environment
• Competitive compensation and benefits
• Room to grow with the company

GrowthAssistant is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.