LinkedIn Ads Specialist

Remote

Full Time

DMA - Paid Social

Experienced

GrowthAssistant is looking for a LinkedIn Ads Specialist for our growth marketing team in the US. This teammate helps launch and optimize Social ad campaigns specially LinkedIn and Meta, using A/B testing and data analysis to improve performance. Track key metrics, report on results, and address challenges proactively. Create detailed reports and collaborate on new ad content and channels with cross-functional teams.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

The Role

Analysis of performance of ads, search terms, and take action on low performance campaigns, ad groups, ads.
Create keyword list
Send out ads and keywords for translation and set up the returning campaigns.
Create monthly reports regarding performance in each account. Best performing search terms, KPI:s etc
Work with setting up dashboards with performance of accounts.
Be present in meetings with Google ads reps
Have meeting with Roxtec local marketers and go through results and discuss budgets.

Must Have:

2+ years of Meta ads experience to set up and optimize ad campaigns based on client direction and data thresholds
Experience exporting Meta ads data into existing templates in Excel or Google Sheets
Keen attention to detail
Proficiency in fluent English written and verbal communication
Proactive communication of flagging issues and trends with the ads data
Ability to work successfully with U.S. based clients
Ability to work US time zones (EST and PST)

Core Tasks:

Upload and optimize digital ad campaigns for Meta or LI (respectively)
Collect ads content, assets, and copy from cross-functional marketing teams
Monitor & export Meta or LI (respectively) ads data and flag issues, concerns, and successes of campaigns and ads based on client pre-established parameters
Export ads data into templated reports daily, weekly, and monthly for the client to determine what ads need adjusting
Support the client in testing new ad copy and assets based on client direction
Assist with the development of new ad channels as needed
Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with client

Nice to Have:

Project management experience for team admin and project tracking (Jira preferred but not required)
Experience in an environment with high volume and frequent context switching
Comfortable with spreadsheet-based analysis and formulas
Familiarity with Tableau (or similar tool) - data pulls ONLY (client can train)
Familiarity with SalesForce (or similar CRM) - data pulls ONLY (client can train)
Ability to edit or adapt creative assets using Figma (other other design tool)
1+ years of LinkedIn ads platform experience

Grow-Into:

Analyze campaign performance, providing insights and recommendations for improvement.
Utilize audience segmentation and retargeting strategies to enhance campaign effectiveness.

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!

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LinkedIn Ads Specialist

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