The CRM Audience Manager is responsible for managing audience segmentation and ensuring accurate data-driven marketing campaigns. This role involves collaborating with marketing, engineering, and CRM teams to optimize audience targeting and maintain data integrity.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.
Growth Assistant benefits include: 🏠 Work-from-home setup 🎉 Paid holidays 💼 Health insurance 🏖️ PTO 📚 Training opportunities
The Schedule:
9:00 AM to 6:00 PM CST
Must-Have:
3+ years of experience with audience segmentation platforms (e.g., Amplitude, Hightouch, or similar).
2+ years of experience with SQL for querying audience data (Snowflake preferred).
Familiarity with data warehouse structures and tools (e.g., Snowflake, Google BigQuery).
Basic understanding of CRM platforms like Braze or Salesforce Marketing Cloud.
Experience documenting and maintaining data dictionaries or audience management systems.
Core Tasks:
Act as a liaison between marketing and engineering teams to manage audience requests and ensure timely delivery.
QA audience definitions and configurations to ensure accuracy in targeting and compliance with marketing objectives.
Collaborate with engineering to validate SQL queries and ensure accurate audience segmentation.
Maintain and update the data dictionary for audience attributes and usage documentation.
Troubleshoot audience discrepancies within platforms like Hightouch or Braze.