Paid Social Media Specialist – Meta & Multi-Platform

Remote

Contracted

Experienced

Join GrowthAssistant and help our clients drive measurable results across paid social media campaigns, boosting brand visibility and engagement.

We’re looking for a Paid Social Specialist who thrives on strategy, creativity, and performance. You’ll manage campaigns across Meta, LinkedIn, TikTok, Twitter, and more — optimizing ads, budgets, and targeting to maximize ROI while collaborating closely with creative and marketing teams.

💰 Compensation & Benefits

💸 Competitive salary based on experience and skill set

🩺 Health card for you + 1 dependent

👶 Parental benefits

🌴 Paid leaves & holidays off

🎁 Referral & performance incentives

🚀 About the Role

In this role, you’ll develop, implement, and optimize paid social campaigns across multiple platforms. You’ll analyze performance data, conduct A/B testing, and provide actionable insights to improve campaign outcomes. Your work will directly influence client growth and engagement while aligning with overall marketing strategies.

🎯 Core Responsibilities

Plan, launch, and optimize paid social campaigns across Meta, LinkedIn, TikTok, Twitter, and other platforms.
Manage ad budgets effectively, ensuring optimal allocation for maximum ROI.
Conduct A/B testing on ad creatives, copy, and audience targeting strategies.
Monitor campaign performance and generate reports with actionable insights.
Collaborate with creative teams to produce engaging graphics, videos, and copy.
Implement audience segmentation, retargeting, and other advanced strategies to enhance results.
Stay up-to-date on platform trends, algorithm changes, and best practices.
Prepare client-facing decks, weekly reports, and recommendations for optimization.
Work closely with marketing teams to ensure paid social campaigns support broader strategies.
Maintain relationships with platform representatives and external vendors as needed.

✅ Must-Have Qualifications

4+ years of experience managing paid social campaigns (Meta required; TikTok, LinkedIn, Reddit, Snapchat a plus).
2+ years of experience managing organic social channels.
Strong analytical skills and ability to translate performance data into strategy.
Proficiency with Looker Studio or similar reporting tools.
Intermediate Excel / Google Sheets skills.
Excellent verbal and written English communication skills.
Experience running campaigns on Facebook, Twitter, and LinkedIn preferred.

🌈 Nice-to-Have Skills

Experience using Canva or similar tools for quick ad design support.
Familiarity with Slack, Gmail, and agency workflow tools.
Previous agency or multi-brand social media experience.
Knowledge of advanced targeting and retargeting strategies.

🌱 Growth Opportunities

Develop expertise in paid social strategy and cross-platform advertising.
Provide strategic recommendations to optimize ad performance and ROI.
Collaborate on creative strategy to improve engagement and conversions.
Mentor junior social media team members as the team grows.
Contribute to overall digital marketing strategy using campaign insights.

💼 Why You’ll Love Working With Us

Collaborative, feedback-driven culture.
Exposure to multiple brands and high-impact campaigns.
Opportunities to grow into strategic and leadership roles.
Work with a team that values creativity, analysis, and results-driven performance.

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Paid Social Media Specialist – Meta & Multi-Platform

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