Paid Media Specialist (Meta & Google Ads)

Remote

Contracted

Experienced

GrowthAssistant is looking for an experienced Paid Media Specialist (Social + Search) to manage and optimize performance-driven ad campaigns across Meta and Google Ads. This role requires someone analytical, proactive, and skilled in both paid social and search marketing to help drive measurable business results for U.S.-based clients.

The Benefits:

100% Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays (US) and Paid Time-offs
Paid Parental Leave
Health Insurance
Continuous Learning and Development
Bi-weekly salary payout
Work-Life Balance

What You’ll Do

Launch and manage ad campaigns on Meta and Google (Search, Display, PMax, Shopping, Video)
Perform A/B testing and optimize campaigns to improve ROAS, CTR, and CPA
Analyze data trends and create reports in Google Sheets/Excel using advanced formulas and pivot tables
Collaborate with marketing and creative teams for ad copy and asset updates
Conduct keyword research and follow SEM best practices
Communicate proactively with clients and internal teams through Slack, email, and video calls
Support competitor analysis and creative testing

Must-Have Experience

3+ years of Meta Ads experience (setup, optimization, analysis)
1+ year of Google Ads experience (Search, Display, or PMax preferred)
Strong analytical and reporting skills using Google Sheets/Excel
Fluent English communication (written and verbal)
Highly organized, detail-oriented, and accountable
Experience working with U.S.-based clients
Comfortable working US time zones

Nice to Have

Experience in agency setup
TikTok Ads experience
Familiarity with attribution tools (Appsflyer, Adjust, GA4)
Experience with SEMRush, Meta Ad Library, or other intelligence tools

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Paid Media Specialist (Meta & Google Ads)

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