GrowthAssistant is seeking a dynamic and detail-oriented Marketing Lifecycle Specialist. This role will be responsible for managing and executing email marketing campaigns, including the setup and optimization of campaigns on platforms like Braze. This role requires strong attention to detail, technical skills in HTML/CSS, and the ability to work efficiently within the Eastern Standard Time (EST) zone.
Growth Assistant benefits include: 🏠 Work-from-home setup 🎉 Paid holidays 💼 Health insurance 🏖️ PTO 📚 Training opportunities
The schedule: 9:00 AM to 6:00 PM EST
Core Tasks:
Create and set up campaigns in Braze (or a similar platform), including HTML builds, asset setup, and audience segmentation and targeting
Handle hands-on day-to-day operations for email marketing campaigns
Perform testing and Quality Assurance (QA) on campaigns before launch, ensuring accurate tracking and cross-device/browser rendering
Provide ad hoc support for push, in-app, and other lifecycle marketing campaigns
Analyze campaign performance and suggest optimizations to improve future marketing efforts
Must-Have:
Experience with Braze (preferred), Salesforce Marketing Cloud, Oracle, or similar platforms for email marketing campaigns
Proficiency in HTML/CSS and Liquid (Shopify, Braze) for building and editing emails
Basic understanding of audience segmentation and targeting for marketing campaigns
Strong analytical skills and attention to detail
Ability to work in the Eastern Standard Time (EST) zone
Nice-to-Have:
Experience with push and in-app messaging campaigns
