Paid Ads Strategist

GrowthAssistant is looking for a Paid Ads Strategist focusing on paid social media, you'll be crucial in managing and optimizing campaigns across platforms like Facebook, Instagram, TikTok, and Pinterest. This role demands a mix of creativity, analytical skills, and digital expertise to effectively engage our target audience.

Growth Assistant benefits include:
🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The schedule: 9:00 AM to 5:00 PM EST

Core Tasks: 

• Assist in planning and executing campaigns on various social platforms.
• Understand platform nuances to optimize media effectively.
• Use data insights to guide optimization decisions and budget allocation.
• Employ strategic thinking to align with consumer mindsets.
• Organize notes, assets, and action items using various tools.
• Ensure quality control and alignment with client expectations.
• Coordinate with the design team for creatives.
• Generate and track UTMs for campaigns.
• Continuously optimize ad performance based on real-time data.

Must Have's:

• Proficiency in Excel/Google Sheets for basic reporting tasks.
• Experience with Facebook, Instagram (Meta), and TikTok ads.
• Background in e-commerce and Meta Advantage Shopping Campaigns.
• Understanding of media metrics, basic marketing concepts, and data analysis.
• Proactive attitude with a solid grasp of digital marketing.
• Previous experience managing paid social campaigns.
• Familiarity with ads manager and social media advertising tools.
• Strong communication and copywriting skills.
• Attention to detail and ability to work in a fast-paced environment.

Compensation range: ₱55,000 to ₱65,000/month