CRM & Lifecycle Marketing Specialist

Philippines

Full Time

Experienced

GrowthAssistant is looking for a talented, detail-obsessed CRM & Lifecycle Marketing Specialist to join our growing team. If you have expert-level experience in email and lifecycle marketing operations, love working with data and platforms like Iterable, and thrive in fast-paced environments, this could be the perfect fit.

This is a great opportunity for someone who wants to grow with a dynamic brand and is eager to take on increasing responsibilities in CRM and campaign operations.

📌Open to candidates based in the Philippines and Latin America.

The Benefits

🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Role:

Campaign & Program Management

Manage and optimize lifecycle marketing programs to help achieve quarterly revenue targets.
Prepare clear and detailed production briefs to support campaign execution.
Oversee multiple programs simultaneously while ensuring timelines, priorities, and deliverables are met.

Stakeholder Collaboration

Manage communication and alignment across teams, including creative studios and operational partners.
Serve as the primary point of contact for execution teams, providing context around audience segmentation and targeting.
Review creative assets and provide feedback to ensure alignment with campaign briefs and objectives.

Performance Analysis & Reporting

Track and analyze lifecycle program performance across channels.
Prepare detailed performance reports with actionable insights and recommendations.
Use data to inform optimizations and improve future campaign performance.

The Requirements:

3+ years in lifecycle marketing, email, and CRM.
End-to-end email marketing experience: build → QA → launch.
Proficient with marketing automation/ESP platforms (Braze, Klaviyo, Iterable, SFMC, HubSpot).
Strong knowledge of customer journeys, segmentation, and personalization.
1+ year managing cross-functional marketing campaigns.
Excellent project management and multitasking skills.

Nice-to-have:

Experience in the fintech or financial services industry.
Familiarity with audience segmentation, targeting strategies, and lifecycle campaign execution.

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How many years of experience do you have in email marketing?*

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