Paid Media Strategist (Google-Focused)

GrowthAssistant is looking for a Paid Media Strategist to join our team and support one of our US-based clients in the digital marketing industry. In this role, you’ll help execute SEM campaign setup, monitor, and provide the needed reports to the stakeholders. This is a great opportunity for someone experienced in paid search/search engine marketing and who enjoys digging into data and research to support growth in marketing goals.

The GA Benefits:

• 100% Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays (US) and Paid Time-offs
• Health Insurance 
• Continuous Learning and Development 
• Bi-weekly salary payout
• Work-Life Balance

Core Tasks:

• Independently optimize Google campaigns based on data trends from ROAS, CTR, CPM, etc. 
• Run & optimize Google ad campaigns for: (Choose: Search, Display, Performance Max (PMax), Shopping, Video, others) 
• Monitor, export, track, and identify common Google ads challenges, and proactively report on what is and is not working with the client 
• Monitor analytics and adjust according to client direction/parameters – client to provide prescriptive direction and ongoing oversight
• Utilize research and SEO best practices to optimize keywords across platforms
• Collect ads content, assets, and copy from cross-functional marketing teams 
• Utilize instant messaging, video calls, email, and project management software to communicate proactively and consistently with clients
• Perform keyword optimization per client's directives
• Populate and maintain templated reporting and dashboarding as directed/provided by the client

Must-haves:

• 3+ years of experience with Google Ads - paid search
• Experience with SEMRush
• Experience with O365, PowerPoint, etc.
• Basic experience with Google Analytics (Google Analytics 4 strongly preferred - GA to provide training on GA4, if necessary)
• Experience managing different clients/campaigns (i.e. agency background preferred)
• Recent graveyard shift experience and amenable to work following the U.S. business hours

Nice-to-haves:

• Facebook Ads - basic knowledge
• Microsoft Ads - basic knowledge
• Instagram/TikTok Ads - basic knowledge
• Landing Page Optimization - Basic experience updating and optimizing copy for landing pages
• Ad copy Optimization - Basic experience updating and optimizing copy for ads

Growth Into:

• Proactively recommend new best practices to the client on recommended optimizations
• Provide basic insights and trends on core reports - client to provide training
• Propose ideas for misc. paid search experiments with associated thoughtful/logical hypothesis
• Run A/B tests

SALARY RANGE: PHP80,000 - PHP95,000/mo (USD8-9.5/hr)

APPLICATION PROCESS: Initial Interview - Eskills Assessment - GA Final Interview - Client Review/Approval


*FOR PH candidates only