Meta Ads Specialist

Remote

Full Time

DMA - Paid Social

Experienced

GrowthAssistant is looking for a talented and proactive Meta Ads Specialist to manage high-budget campaigns, analyze data, and drive results for U.S.-based clients. If you’re proactive, detail-oriented, and thrive on making data-backed decisions, we want to work with you.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Role

Launch and manage new Meta ad campaigns from scratch, including A/B testing to identify winning strategies.
Independently optimize campaigns based on performance metrics (ROAS, CTR, CPM) to maximize results.
Provide proactive recommendations to clients based on data trends and industry best practices.
Monitor, track, and analyze performance data; share insights on challenges and opportunities.
Build advanced performance reports in Excel or Google Sheets (using formulas, functions, pivot tables, graphs/charts) for daily, weekly, and monthly updates.
Test new ad copy and creative assets, especially for new product/service launches.
Collaborate with creative teams by providing feedback on winning ad tests.
Support the development of new ad channels (e.g., TikTok) as needed.
Gather ad content, assets, and copy from cross-functional marketing teams.
Maintain consistent communication with clients through Slack, email, video calls, and project management tools.

The Requirements

3+ years of hands-on experience managing Meta ad campaigns, ideally for DTC brands or budgets of $50K+.
Strong understanding of attribution tools (Northbeam or similar 3rd-party platforms).
Proven expertise in analyzing Meta ads data and proactively making optimization decisions.
Advanced reporting skills in Excel or Google Sheets (including pivot tables, charts, and formulas).
Demonstrated ability to manage and adjust budgets daily, weekly, and monthly.
Excellent communication skills in fluent English (written and verbal).
Comfortable with proactive daily communication via Slack, email, and video calls.
Prior experience working with U.S.-based clients.
Availability to work during Eastern Standard Time (EST) hours.
Strong analytical mindset with a passion for performance-driven marketing.
Background working with DTC e-commerce brands.

Nice to Have

Experience managing campaigns on TikTok, Pinterest, or other paid social platforms.
Familiarity with Notion for project tracking and team organization.
Experience creating SOPs and structured processes for campaign management.

The Compensation

₱80,000 to ₱90,000/month

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Meta Ads Specialist

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