Performance Marketing Specialist (Search Ads)

GrowthAssistant is looking for a Performance Marketing Specialist to join our team and support one of our US-based clients in the software industry. In this role, you’ll help execute SEM campaign setup, monitor, and provide the needed reports to the stakeholders. This is a great opportunity for someone experienced in paid search/search engine marketing and who enjoys digging into data and research to support growth in marketing goals.

The GA Benefits:

• 100% Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays (US) and Paid Time-offs
• Health Insurance 
• Continuous Learning and Development 
• Bi-weekly salary payout
• Work-Life Balance

Core Tasks:

• Support SEM campaign setup: keywords, ad copy, and landing pages
• Conduct keyword and competitor research using Ahrefs, SEMrush, and Keyword Planner, etc.
• Work with regional teams to localize or refine keywords and ad copy
• Review search terms daily and apply negative keywords
• Monitor daily spend pacing and report variances
• Assist with landing page updates and A/B tests
• Pull and analyze SEM performance data for weekly and monthly reporting

Must-haves:

• 3 - 4+ years of SEM experience
• 2+ years of experience with Google Ads, Ahrefs, SEMRush or a similar tools
• Proficiency in the English language, both written and verbal
• Proficient in Excel or Google Sheets/Doc (V-lookups, pivot tables, etc.)
• Strong editing skills - client to provide supportive tools (Grammarly, ChatGPT, etc.)
• Self-motivated and proactive with a desire to learn
• Hands-on experience with Google Search Ads
• Comfortable with spreadsheet-based analysis and formulas
• Ability to work PST for 4 (of 8) hours per day
• Recent graveyard shift experience and amenable to work following the U.S. business hours

Nice-to-haves:

• Basic familiarity with Salesforce reporting
• Ability to edit or adapt creative assets using Figma (other design tool)
• Experience with new market SEM launches
• Experience with landline large budget SEM campaigns

Growth Into:

• Write a compelling draft SEM ad copy and audit existing ads for performance improvements
• Optimize Google campaigns based on data trends from ROAS, CTR, CPM, etc., as well as client-provided parameters/guardrails
• Provide basic insights and trends on core reports - client to provide training

SALARY RANGE: Up to PHP100K/mo (USD9-10.50/hr)

APPLICATION PROCESS: Initial Interview - Eskills Assessment - GA Final Interview - Client Interview

*FOR PH candidates only