Digital Marketing Specialist - Paid Ads & Email

Remote
Full Time
DMA - Paid Ads + Email
Experienced

GrowthAssistant is looking for a Digital Marketing Specialist - Paid Ads & Email for our growth marketing team in the US. The ideal candidate will take charge of optimizing ad performance, ensuring strategic alignment across multiple platforms, and using a data-driven approach to help our clients achieve impressive results. This role is primarily focused on paid search (90%) with a secondary component in email marketing (10%), and offers a dynamic opportunity to apply your creativity and expertise in ad management for B2B and B2C clients. The ideal candidate has a background in B2B, is familiar with product subscriptions (SaaS, cybersecurity, fintech), and can adapt to a fast-paced, collaborative environment.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

The Benefits

🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities
 

The Role

  • Ad Campaign Management: Launch and optimize Meta and Google ad campaigns from scratch. Use A/B testing to refine ads and ensure business objectives are met.​​​​
  • Platform-Specific Optimization: Optimize campaigns across Google (Search, Display, Performance Max, etc.) and Meta platforms, using ROAS, CTR, CPM, and other KPIs to drive results.
     
  • Client Collaboration: Recommend best practices and optimizations to clients based on data insights; monitor and report on ad performance, identifying trends and challenges proactively.
     
  • Analytics & Reporting: Build and manage detailed reports in Excel or Google Sheets with advanced formulas, pivot tables, graphs, and charts for daily, weekly, and monthly tracking.
     
  • Content & Creative Testing: Collaborate with teams to test new ad copy and visuals based on audience insights, helping to refine user acquisition strategies.
     
  • Competitive Analysis: Run analysis of competitor ads to inform new campaign strategies that capture and convert target audiences.
     
  • Email Marketing: Run email marketing campaigns on Intercom, organize content, track key metrics, and align design and messaging with paid media efforts.
     

The Requirements

  • 3+ years of Google Ads experience (Search, Display, Performance Max, Shopping, Video)
     
  • 1+ year in Meta Ads campaign setup and optimization.
     
  • Skilled in managing and adjusting ad spend budgets within B2B and B2C environments with smaller annual budgets (<$50K).
     
  • Strong understanding of ROAS, CTR, CPM, and other essential paid media KPIs.
     
  • Expertise in understanding Meta and Google ads data and making proactive recommendations to clients on what is and is not working, and then adjusting campaigns & ads accordingly
     
  • Fluent in English, with experience in proactive communication via Slack/IM, email, and video calls.
     
  • B2B expertise with familiarity in SaaS, cybersecurity, and/or fintech sectors.
     
  • Advanced Excel or Google Sheets skills, familiarity with GA4, and experience with Google and Meta Ads management.
     
  • Able to work CST hours (9:00 AM - 6:00 PM).

Nice-to-have
  • Experience with CRM attribution mapping.
  • Background in email marketing and creating brand-aligned email content.
  • Experience with SEMrush, Intercom, and the ability to create witty, engaging content.
  • Experience with product subscription services (SaaS preferred).
  • Sense of Humor & Creativity: A unique, creative approach to ad content and campaign strategies.
  • Proactivity: A self-starter who can proactively communicate with clients and the team.
  • Analytical Mindset: Strong data analysis skills and the ability to interpret and act on ad performance metrics.
Compensation Range: ₱80,000 to ₱90,000/month
 

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!

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