Digital Marketing Specialist - Paid Ads & Email

Remote

Full Time

DMA - Paid Ads + Email

Experienced

GrowthAssistant is looking for a Digital Marketing Specialist - Paid Ads & Email for our growth marketing team in the US. The ideal candidate will take charge of optimizing ad performance, ensuring strategic alignment across multiple platforms, and using a data-driven approach to help our clients achieve impressive results. This role is primarily focused on paid search (90%) with a secondary component in email marketing (10%), and offers a dynamic opportunity to apply your creativity and expertise in ad management for B2B and B2C clients. The ideal candidate has a background in B2B, is familiar with product subscriptions (SaaS, cybersecurity, fintech), and can adapt to a fast-paced, collaborative environment.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

🏠 Work-from-home setup

🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Role

Ad Campaign Management: Launch and optimize Meta and Google ad campaigns from scratch. Use A/B testing to refine ads and ensure business objectives are met.

Platform-Specific Optimization: Optimize campaigns across Google (Search, Display, Performance Max, etc.) and Meta platforms, using ROAS, CTR, CPM, and other KPIs to drive results.
Client Collaboration: Recommend best practices and optimizations to clients based on data insights; monitor and report on ad performance, identifying trends and challenges proactively.
Analytics & Reporting: Build and manage detailed reports in Excel or Google Sheets with advanced formulas, pivot tables, graphs, and charts for daily, weekly, and monthly tracking.
Content & Creative Testing: Collaborate with teams to test new ad copy and visuals based on audience insights, helping to refine user acquisition strategies.
Competitive Analysis: Run analysis of competitor ads to inform new campaign strategies that capture and convert target audiences.
Email Marketing: Run email marketing campaigns on Intercom, organize content, track key metrics, and align design and messaging with paid media efforts.

The Requirements

3+ years of Google Ads experience (Search, Display, Performance Max, Shopping, Video)
1+ year in Meta Ads campaign setup and optimization.
Skilled in managing and adjusting ad spend budgets within B2B and B2C environments with smaller annual budgets (<$50K).
Strong understanding of ROAS, CTR, CPM, and other essential paid media KPIs.
Expertise in understanding Meta and Google ads data and making proactive recommendations to clients on what is and is not working, and then adjusting campaigns & ads accordingly
Fluent in English, with experience in proactive communication via Slack/IM, email, and video calls.
B2B expertise with familiarity in SaaS, cybersecurity, and/or fintech sectors.
Advanced Excel or Google Sheets skills, familiarity with GA4, and experience with Google and Meta Ads management.
Able to work CST hours (9:00 AM - 6:00 PM).

Nice-to-have

Experience with CRM attribution mapping.
Background in email marketing and creating brand-aligned email content.
Experience with SEMrush, Intercom, and the ability to create witty, engaging content.
Experience with product subscription services (SaaS preferred).
Sense of Humor & Creativity: A unique, creative approach to ad content and campaign strategies.
Proactivity: A self-starter who can proactively communicate with clients and the team.
Analytical Mindset: Strong data analysis skills and the ability to interpret and act on ad performance metrics.

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!

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Digital Marketing Specialist - Paid Ads & Email

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