Marketing Assistant
Remote
Full Time
Experienced
GrowthAssistant is looking for a Marketing Assistant for our growth marketing team in the US. This teammate helps qualify influencers within niche communities via manual outreach activities in TikTok and build a list of quality potential partners, monitor and approve affiliate registrations and activations, research new affiliate partners, and more.
This is a great opportunity for someone who wants to work with a well-known brand and wants continuous learning and growth during their career.
The Benefits
- Work From Home
- Attendance, Performance, and Referral Bonuses
- Paid Holidays and Time Offs
- Health Insurance Card
The Role
- Qualify influencers within niche communities via manual outreach activities in TikTok and build a list of quality potential partners (# of Following, Engagement Rate, Feed Posts aligns with brand's mission, etc.)
- Templated outreach, contract coordination, and obtaining of rights to usage - client to provide templates
- Quality assurance on influencer content and airchecks prior to content going live (first pass at content review before client)
- Monitor and approve affiliate registrations and activations
- Research new affiliate partners (using the tool Tribe Dynamics, Social Snowball, or similar)
- Monitor partner/affiliate pages to ensure all discounts listed are active and correct
- Community management and engagement on client social platforms and via partner platforms (i.e. liking, sharing, commenting, etc.) - client to provide templates/scripts and guided responses
Secondary Tasks:
- Answer Tier 1 client queries via communication platforms (i.e. StatusBrew) with templated responses
- Escalate Tier 2 queries and/or illuminate new Tier 1 queries that require templated responses
- Basic reporting and daily KPI checks - client to provide templates and training as/if needed
- Identify any major changes (short term & long term) on branded keywords (Haus Labs, Haus Labs by Lady Gaga, Lady Gaga makeup, etc) using Google Insights Finder
- Search “Haus Labs” and browse through tagged videos on TikTok & Instagram & X and document trends
- Search “Haus Labs” in appropriate subreddits (r/LadyGaga, r/Sephora, r/BeautyGuruChatter etc) in Reddit and document trends
- Research, identify, and document new product launches, product wishes, viral LG posts, or overarching community sentiments
The Requirements:
- 2+ years experience with end-to-end Affiliate and/or Influencer marketing (ok to be lighter on one but must understand core concepts, terms, and general workflow to both affiliate and influencer worlds)
- CX mindset and ability to engage in social commenting through an organic/authentic voice but with the systemized approach of CX (i.e. Zendesk, etc.)
- Passion for social media (organic) and beauty category is a must-have (i.e. this role is not applicable to candidates who don’t wear, apply, or have any deep connection to cosmetics)
- Exceptional communicator and ability to understand nuance, semantics, and slang in written comms
- Experience with Commission Junction or similar tool
Nice-to-have:
- Experience with product research or comp set analysis activities
- Experience with e-commerce brands or businesses
We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!
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