Ads Specialist - Meta

Remote

Full Time

DMA - Paid Social

Experienced

GrowthAssistant is looking for a Ads Specialist - Meta for our growth marketing team in the US. This teammate helps launch and optimize Meta ad campaigns, using A/B testing and data analysis to improve performance. Track key metrics, report on results, and address challenges proactively. Create detailed reports and collaborate on new ad content and channels with cross-functional teams.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

The Role

Launch new Meta ad campaigns from scratch; A/B testing of ads and ad sets to determine what is and is not successful to drive business results
Optimize Meta campaigns based on data trends from ROAS, CTR, CPM, etc.
Recommend optimizations based on best practices and delegated strategy
Monitor, export, track, and identify common meta ads challenges, and proactively report on what is and is not working with the client
Experience implementing pixels and an understanding of event health in Meta; ability to work with Developers to implement new optimization events in Meta
Build Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client
Drive the testing of new ad copy and assets based on new products or services
Assist with the development of new ad channels as needed
Collect ads content, assets, and copy from cross-functional marketing teams
Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with client

The Requirements

3+ years of Meta ads experience to set up, optimize, and provide recommendations on ad campaigns based data trends
Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
Experience building reports in Excel or Google Sheets to show paid media trends in real time, and over time across campaigns
Expertise is understanding Meta ads data, making recommendations, adjusting campaigns & ads per client direction
Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data and direction
Proficiency in fluent English written and verbal communication
Proactive daily communication through Slack/IM, email, and video calls
Proven success partnering with U.S. based clients in past roles
Ability to work PST
Nice to Have:
Notion experience for team admin and project tracking
1+ years of TikTok and SnapChat ads platform experience
Some experience with Creative Strategy and an understanding of what types of creatives will help drive conversions

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!

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Ads Specialist - Meta

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