Digital Marketing Assistant (Generalist)

• Manage monthly newsletter campaigns using the CRM tool (Keep).
• Work with Keep consultant to produce drip marketing campaigns. 
• Track and report on engagement metrics, optimizing content for improved open and click-through rates.

• Collaborate with outsourced SEO team to manage and coordinate SEO-related content tasks.
• Goal is to push 1-3 newsletters. 1 monthly, 2 reactivation campaigns. Goal is to move to weekly newsletters. 
• Facilitate content production with ghostwriters, ensuring healthcare topics are accurately reviewed and approved by clinical staff.

• Monitor and engage with social media audiences, including responding to DMs, comments, and initiating conversations with relevant accounts to build brand presence.
• Physician engagement - physician referral program. Work closely with client to ensure task are being completed in a timely manner. 
• Assist with day-to-day social media interactions to nurture an active and engaged community.
• Respond to Google reviews as needed. (3-5 per week.) 

• Assist with minor graphic design tasks for email marketing and social media as needed.
• Coordinate with digital marketing teams, providing necessary assets and updates to support ongoing campaigns.
• Ad hoc support as needed.

• 2+ years of experience in a digital marketing role, with exposure to email marketing and content coordination.
• Familiarity with CRM platforms (e.g., Keep) and email marketing best practices.
• Strong communication and project management skills for coordinating with internal and external teams.
• Ability to work independently and manage multiple tasks across marketing channels.
• Ability to work EST, 9am - 5pm

• Basic graphic design skills (e.g., Canva or similar) for minor visual content creation.
• Experience with SEO tools or a general understanding of SEO best practices.
• Experience in healthcare or wellness industries.
• Some sales experience, ability to speak to sales staff. 
• Experience working in a fast-paced environment. 
   

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!