Meta Media Buying Specialist

Remote

Full Time

DMA - Paid Social

Experienced

GrowthAssistant is looking for a Meta Media Buying Specialist for our growth marketing team in the US. This teammate helps launching and optimizing Meta ad campaigns, analyzing performance metrics, and creating detailed reports to guide strategy. Collaborates with teams to test creatives, explore new channels, and communicate results with clients.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

The Role

Launch new Meta ad campaigns from scratch
A/B testing of ads and ad sets to determine what is and is not successful
Optimize Meta campaigns based on data trends from ROAS, CTR, CPM, etc.
Monitor, export, track, and identify common meta ads challenges
Build Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client
Test new ad copy and assets based on new products or services
Assist with the development of new ad channels as needed
Collect ads content, assets, and copy from cross-functional marketing teams
Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with client

Must Have:

2-3+ years of Meta ads experience to set up, optimize, and report
Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
Experience building reports in Excel or Google Sheets to show paid media trends in real time, and over time across campaigns
Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data and client provided bidding strategy
Proficiency in fluent English written and verbal communication
A proactive and inquisitive mindset with a genuine passion for growth and innovation.
Ability to go beyond assigned tasks—actively bringing new ideas, market observations, or product growth suggestions to the table.
Demonstrated initiative in identifying trends, insights, or strategies independently and sharing them with the team.
Strong sense of ownership and willingness to contribute to the bigger picture, not just day-to-day execution.
Proven success partnering with U.S. based clients in past roles
Ability to work PST

Nice to Have:

Experience in consumer brands including hair/beauty
Experience in localized and regional marketing
Relationships with designers of high converting ad creatives and landing pages for one off projects
Experience with basic search marketing/placement
Experience with AI search

We need a candidate who is willing to share best practices/optimizations/ideas. A self-starter/resourceful/strong durable skills will add great value!

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!

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Meta Media Buying Specialist

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