Paid Social Specialist (Meta Ads & App Growth)
Remote
Contracted
Experienced
GrowthAssistant is hiring a Paid Social Specialist to execute and manage high-volume Meta ad campaigns for a fast-growing, U.S.-based fintech mobile app. This remote, full-time role is perfect for detail-oriented Filipino media buyers who have experience managing high-spend accounts and driving app installs in a fast-paced environment.
You will be the "eyes on the ball," managing daily executions in Ads Manager, monitoring KPIs like ROAS and CPA, and ensuring million-dollar budgets are spent efficiently without errors.
📈 What You’ll Do
- Manage day-to-day execution in Meta Ads Manager, specifically for app install and conversion campaigns.
- Upload ads, rotate creatives, and update copy rapidly to align with events (e.g., Oscars, March Madness).
- Monitor performance daily or hourly to spot pacing issues, ad fatigue, or anomalies.
- Track and report on key metrics, including Cost per Checkout, ROAS, CPA, and CTR.
- Maintain strict QA and account hygiene to prevent costly execution errors in a high-stakes environment.
- Collaborate with the internal strategy lead to execute micro-optimizations based on data intuition.
✅ Must-Have Qualifications
- 3+ years of hands-on experience in Meta media buying or paid social execution.
- Proven experience with app installs, mobile gaming, or subscription-based apps.
- Strong proficiency in Meta Ads Manager and interpreting complex performance data.
- High attention to detail with a "low-error" working style.
- Ability to work full EST-aligned hours for daily team syncs.
- Excellent English communication skills for summarizing findings and actionable insights.
⭐ Nice to Have
- Experience with large-budget Meta accounts ($1M+ daily spend environments).
- Familiarity with AI tools for reporting and workflow automation.
- Experience in regulated industries like Fintech or Financial Services.
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