Paid Ads Specialist (Meta and Google)

GrowthAssistant is looking for a Paid Ads Specialist (Meta and Google) for our growth marketing team. This teammate will launch and optimize Meta and Google Ads campaigns through A/B testing and performance tracking using key metrics. Collaborate with teams to report results, share insights, and support creative updates.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

Core Tasks:

• Launch new Meta ad campaigns from scratch; A/B testing of ads and ad sets to determine what is and is not successful to drive business results
• Develop and execute marketing ad campaigns strategies across platforms like Meta and Google Ads.
• Analyze campaign data and trends to generate actionable insights and optimizations from ROAS, LTV:CAC, CPA, CTR, CPM and communicate clearly to internal stakeholders.
• Optimize Meta & Google campaigns based on data trends from ROAS, CTR, CPM, etc.
• Run & optimize Google ad campaigns for: (Choose: Search, Display, Performance Max (PMax), Shopping, Video, others)
• Identify , track, and flag common Meta & Google ads challenges
• Build Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client
• Support regular creative testing of new ad copy and assets based on new products or services
• Utilize keyword research and search term reports in line with SEM best practices to optimize keywords across platforms
• Collect ads content, assets, and copy from cross-functional marketing teams
• Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently in collaboration with agency team stakeholders
• Help with competitor analysis

• 3+ years of Meta ads experience to set up and optimize ad campaigns based on client direction and data thresholds
• 1 year of Google ads experience with (Choose: Search, Display, Performance Max (PMax), Shopping, Video, others)
• Understanding of and experience calculating ROAS, CTR, CPM, and other paid media metrics and KPIs
• Comfortable working in a fast-moving, remote agency role across multiple accounts.
• Strong analytical skills with proficiency in tools like Excel/Sheets, Looker, or similar BI platforms.
• Intermediate - advanced Google Sheets to show paid media trends in real time, and over time across campaigns (Pivot Tables, and graphing, V Lookup ups
• Experience monitoring budget pacing & ad spend budgets per day, week, and month
• Proficiency in fluent English written and verbal communication
• Proactive daily communication through Slack/IM, email, and video calls
• High accountability is a must
• Proven success partnering with U.S. based clients in past roles
• Ability to work US time zones​​​​​​​

• Experience in agency
• Experience with TikTok Ads
• Experience working with MMPs (e.g., Appsflyer, Adjust) and understanding of attribution frameworks (SKAN, GA4, etc.).
• Experience with creative intelligence tools Meta Ad Library, TikTok Ads Library, Foreplay, MagicBrief etc or competitive intelligence tools like SensorTower, Data.ai, SimilarWeb, SEMRush, SpyFu.​​​​​​​