Web Analytics & CRO Specialist

Web Analytics / CRO Specialist

🚀 About the Role

We’re looking for a Web Analytics / CRO Specialist with strong hands-on experience in website experimentation, analytics, and tracking implementation — paired with a solid understanding of how data-driven testing improves user experience and conversion outcomes.

This role is not for high-level strategists who don’t execute, nor for analysts who only report on data. We’re looking for someone who can own experimentation end-to-end — from setting up tests and tracking, to QA, analysis, and clear recommendations.

You’ll work closely with design, copy, engineering, and growth stakeholders to ship experiments, maintain clean analytics, and continuously improve website performance through structured testing and insights.

💰 Compensation & Benefits

Because strong performance deserves strong rewards 👇

🩺 Health card for you + 1 dependent

👶 Parental benefits

🌴 Paid leaves & holidays off

🎁 Referral & performance incentives

💼 What You’ll Be Doing

✨ Experimentation & CRO Execution

• Build, launch, and manage A/B tests in VWO (layouts, copy, images, page elements)

• Own experiments end-to-end: setup, QA, launch, monitoring, and readouts

• Apply CRO best practices around test duration, guardrails, and result interpretation

• Increase experiment velocity while maintaining quality and reliability

📊 Analytics, Tracking & Measurement

• Set up and maintain GA4 tracking, including custom events and funnel reports

• Create, manage, and QA events in Google Tag Manager (GTM)

• Validate that tags, events, and experiments are firing correctly across devices and browsers

• Troubleshoot tracking issues in collaboration with developers as needed

• Translate experiment results into clear insights and next-step recommendations

🧠 Behavioral Insights & Optimization

• Use heatmaps and session recordings to understand user behavior

• Identify friction points and opportunities for follow-up tests

• Build a growing library of learnings that informs future experimentation

🛠️ Website Updates & Stakeholder Coordination

• Create and update website and blog pages in CMS (Directus; transferable CMS experience accepted)

• Support basic video workflows using Mux (simple thumbnail edits and publishing updates)

• Coordinate with design, copy, and dev teams to gather assets and unblock launches

• Keep experiments moving forward with minimal delays or rework

🎯 You’ll Be Great at This Role If You…

• Have 2–4+ years of hands-on experience in web analytics, CRO, or experimentation

• Are comfortable working directly in GA4 and Google Tag Manager

• Have direct experience with A/B testing platforms (VWO preferred; Optimizely acceptable)

• Can “zoom in” on execution details and “zoom out” to explain performance outcomes

• Understand how experimentation drives conversion improvements across the funnel

• Are organized, proactive, and comfortable managing multiple tests at once

• Communicate clearly with both technical and non-technical stakeholders

• Can work PST or overlapping US hours

💡 Bonus Points

• Experience with Webflow

• Experience using Directus

• Familiarity with heatmap/session replay tools (Hotjar, FullStory, Crazy Egg)

• Basic HTML/CSS knowledge for QA and minor test adjustments

• Familiarity with Power BI

• Experience contributing to CRO roadmaps or test prioritization frameworks

🧰 Your Tech Stack

• Analytics: Google Analytics 4 (GA4)

• Tagging: Google Tag Manager (GTM)

• Experimentation: VWO (Optimizely acceptable)

• CMS: Directus

• Video: Mux

• Site Builder: Webflow

• Collaboration: Slack, Notion, Google Workspace

🗓️ What to Expect

✏️ Short analytics / CRO discussion or practical exercise before hire

⏰ Start date: as soon as available

🌟 Why Join GrowthAssistant

At GrowthAssistant, we help companies scale by building high-performing remote growth teams. In this role, you’ll work hands-on with real experiments, own meaningful analytics work, and directly influence how websites evolve based on data — not opinions.

👉 If you love experimentation, clean analytics, and turning user behavior into measurable improvements, we’d love to meet you. Apply now and grow your CRO career with GrowthAssistant. 🚀