Media Ad Buyer - Paid Social

Remote

Full Time

DMA - Paid Social

Experienced

GrowthAssistant is looking for a Media Ad Buyer - Paid Social for our growth marketing team in the US. This teammate helps launch and optimize Meta ad campaigns, using A/B testing and data analysis to improve performance. Track key metrics, report on results, and address challenges proactively. Create detailed reports and collaborate on new ad content and channels with cross-functional teams.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

The Role

Set up and structure campaigns, ad sets, and ads within Meta.
Utilize campaign objectives and apply appropriate types (e.g., awareness, consideration, conversion).
Use Meta’s audience targeting options, including demographics, interests, behaviors, and custom audiences.
Create and manage lookalike audiences to reach similar potential customers.
Set and manage budgets and bid strategies, understanding both daily and lifetime budgets, bid caps, and bid multipliers.
Implement and manage deep links for app or website-specific content.
Apply UTM parameters for ad tracking and integrate with analytics tools.
Set up and analyze A/B tests to refine creatives, audiences, and strategies.
Use Meta Ads Reporting to track key KPIs, assess campaign effectiveness, and calculate customer acquisition cost (CAC).
Monitor campaign performance regularly and troubleshoot issues in real time to optimize delivery.

The Requirements

2+ years of experience managing Meta Ads campaigns (Facebook, Instagram).
Proficiency in Meta Ads Manager and audience targeting tools.
Strong understanding of budget management, bid strategies, and placement optimization.
Experience with A/B testing methodologies and performance analysis.
Familiarity with deep links and UTM parameters for tracking and optimization.
Ability to interpret analytics data and generate actionable insights.
Strong troubleshooting skills for identifying and resolving campaign issues.

Nice to Have:

Meta Blueprint Certification (e.g., Meta Certified Media Buying Professional).
Experience working with eCommerce or lead generation campaigns.
Familiarity with tools like Google Analytics, Looker Studio, or third-party tracking platforms.
Knowledge of creative best practices for Meta Ads.

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!

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Media Ad Buyer - Paid Social

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