Audience Targeting QA Specialist

Remote

Full Time

DMA - Lifecycle

Experienced

GrowthAssistant is looking for a talented and proactive Audience Segmentation QA Specialist who will play a critical role in ensuring the accuracy and effectiveness of audience segmentation strategies. You will work closely with cross-functional teams, validating audience definitions, troubleshooting discrepancies, and maintaining documentation to support data-driven marketing initiatives.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Role

Ensure Data Accuracy: QA audience definitions and configurations to align with marketing objectives.
Collaborate with Teams: Act as a liaison between marketing and engineering to manage audience requests and ensure timely delivery.
Validate SQL Queries: Work with engineering to check and refine SQL queries for audience segmentation.
Maintain Documentation: Update and manage the data dictionary for audience attributes and usage.
Troubleshoot Issues: Investigate audience discrepancies in platforms like Hightouch or Braze.
Support Campaigns: Assist in implementing and QA’ing audience-based campaign triggers.

The Requirements

3+ years of experience with audience segmentation platforms (e.g., Amplitude, Hightouch).
2+ years of experience with SQL (preferably Snowflake) for querying audience data.
Familiarity with data warehouse structures and tools (e.g., Snowflake, Google BigQuery).
Basic knowledge of CRM platforms like Braze or Salesforce Marketing Cloud.
Experience documenting and maintaining audience management systems or data dictionaries.
Available to work EST hours.

Nice To Have

Experience with event-based marketing data pipelines and APIs.
Familiarity with Google Tag Manager or similar analytics tools.
Intermediate experience with data visualization tools (e.g., Tableau, Looker).

The Compensation

₱80,000 to ₱90,000/month

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!

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Audience Targeting QA Specialist

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