Performance Max (PMAX) Specialist

Remote
Full Time
DMA - Search
Experienced

GrowthAssistant is currently looking for a Performance Max (PMAX) Specialist to join our team. In this role, you will manage and optimize Google Ads campaigns, with a strong focus on Performance Max (PMAX). This role involves leveraging data-driven strategies to maximize ROI, enhance targeting, and improve overall campaign performance.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Growth Assistant benefits include:
🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Schedule:

  • 9:00 AM to 5:00 PM EST/CST

Core Tasks:

  • Set up and manage Performance Max (PMAX) campaigns, including uploading and organizing ad assets.
  • Provide audience signals (e.g., customer lists, website visitors) to optimize automated targeting.
  • Utilize advanced bidding strategies (Target CPA, Target ROAS, Maximize Conversion Value) to drive results.
  • Implement deep links and UTM parameters to ensure accurate tracking and analytics.
  • Monitor, troubleshoot, and optimize campaigns to address performance or budget issues effectively.

Must-Have Qualifications:

  • 2+ years of experience managing Google Ads campaigns, particularly Performance Max (PMAX).
  • Proficiency in budget and bidding strategies such as Target CPA, Target ROAS, and Maximize Conversion Value.
  • Experience with deep links and UTM parameters for effective tracking and optimization.
  • Strong analytical skills using Google Ads reporting tools, with the ability to derive actionable insights.
  • Familiarity with Google Merchant Center and its integration for eCommerce campaigns.

The Compensation:

  • ₱55,000 to ₱85,000/month

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